00:31:26	Alison Cardy:	Glenn:
00:31:49	anthony perdrix:	Technology is not the solution to everythin
00:32:02	Chris Yoko:	Tech doesn't simply solve problems (people using the right technology the right way does)
00:32:12	anthony perdrix:	Define the why first
00:32:48	anthony perdrix:	Marketing is guilty of saying that technology will solve everything
00:34:18	anthony perdrix:	Technology solution is not cheap, so you need to know why you are spending the money
00:35:06	Chris Yoko:	Haha, containerize ALL THE THINGS
00:36:11	Glenn Block:	YES!
00:37:48	Chris Yoko:	How do you "test the waters" when it might be a stack or ecosystem decision?
00:40:01	Chris Yoko:	Sure - maybe it's considering a high level suite, like salesforce vs dynamics, and all the things subordinate to it. Or Teams vs slack/asana, etc.
00:40:53	Alison Cardy:	A common problem is thinking a technology will just solve your problem.
Swiss army knife approaches.
Not answering the why question.
Companies are saying our solution will solve all your problems.
Organizations want to stay relevant.
It is not cheap. You're going to spend an enormous amount of $. You better understand what that is for.
Jumping in to fast.
Waves of people just go gaga.
When containers came on the scene, everyone is gaga over it.
When something new comes on, the risk is really high.
Take a breath and slow down.
Start with what problem, what is the why?
Take is slow, do some investigation, do a pilot, try to prove things out on a small level and then go from there.
Crawl before you walk before you run.
Don't get caught up in the hype.
There is no silver bullet. If you hear that run.
When you are reading papers, there always are agendas there.
That was not for free.
Having that lens of skepticism.
00:41:00	Alison Cardy:	Chris:
00:41:19	Glenn Block:	First for ecosystem, I think you have to do some analysis and understand what are the needs of the ecosystem, understand the competitor landscape in that ecosystem
00:41:48	Glenn Block:	We need more Machine Learning!
00:42:12	Glenn Block:	Sprinkle some ML on it
00:43:13	Glenn Block:	Second, in an ecosystem, you could often start with a free app, without all the bells and whistles and just get it out there and see if you get traction and interest before you invest deeply
00:43:27	Glenn Block:	Having good analytics is key here
00:43:34	Glenn Block:	And they can add it to their resumes
00:44:07	Glenn Block:	Totally nodding my head with everything you are saying Chris!
00:46:12	Glenn Block:	Measuring impact
00:49:05	Glenn Block:	Need to have partners with the right skillset and expertise
00:49:15	Glenn Block:	Find the right partner!~
00:49:25	Glenn Block:	Back to your Why!
00:50:08	anthony perdrix:	Define what you want to accomplish first
00:50:26	Alison Cardy:	People get shiny object syndrome.
As a company you probably don't need to be on tiktok.
There's a lot of just false hype.
They feel like there has to be a lot more activity.
It used to be a lot harder to track marketing.
They focus on these higher level vanity metrics.
How does your org measure the impact you're having on the world?
Driving engaged traffic... driving general traffic... what feeds in
Start by understanding what you want to get out of it.
It might not make sense to pay six figures for a business card.

00:50:29	Alison Cardy:	Anthony:
00:51:59	Alison Cardy:	We see a lot of selling for silver bullets.
00:52:02	Glenn Block:	NO SILVER BULLETS EVER!
00:52:03	Chris Yoko:	Silver Bullets :)
00:52:05	Chris Yoko:	hahaha
00:52:36	Glenn Block:	No silver bullets, except my product LOL
00:53:38	Chris Yoko:	When initial solutions don't work, feeling even more discouraged than before :(
00:56:14	Chris Yoko:	Ooh, if it is ever appropriate for this program I'd love to hear Anthony speak to how that potential and imagination we have as a child that fades pairs against our reduced opportunities and possibilities as we make choices over the course of our life. And maybe how to shake that up, and remember you can always leave the path you're on and a world of possibilities still await.
00:56:43	Glenn Block:	Simon SInek’s “Start With Why” is a good one
00:59:57	Chris Yoko:	effort over time
01:00:40	Glenn Block:	There’s a great book: “The Kaizen Way: One Small Step Can Change Your Life"
01:01:00	Glenn Block:	Discusses how you can make big leaps through small and continual changes